Using Twitter Chats More Effectively

Twitter chats are very much popular among the social media users, but it is also an important source for your marketing process. With Twitter chat the brands can easily reach the people and start a conversation related to their product or services. The chats can be really an interesting tool for the brands that are new to Twitter as it can help to have a deep communication with your audience and improve your business very fast. There are two ways you can participate in a twitter chat such as formally or informally. If you are using Twitter chats as a brand, try to be formal and informal during the conversation. There are a number of marketing benefits available while starting a tweet chat as it helps you to develop your own audience. With the chat it is possible for the brands to understand the interest of their audience and start supporting their marketing objectives. The main aim in tweet chat will be to understand the requirements of the audience. Make sure to use good contents to attract the audience during the chat.

To start your tweet chat, try to decide about the questions that will be asked during the conversation with your audience. Share your experience and put a query to your audience to answer. It is also possible to increase your email list by starting the chat on Twitter. While entering into the twitter chat, you must be uniting with your guest in a more pleasant way and don’t ignore them at any cost. It is easy for the audience to enter into your tweet chat, you just need to reach the community with the help of email list. The important thing that must be noticed is provide a good content for the audience and it also help you to reach some of the important influencers related to your community. To select the tweet chats suitable for your brand is using a TweetChat platform. Try to enter a hashtag to automatically filter the tweets which will provide information based on your hashtag.

There are also few mistakes that occur while starting your Twitter chat. The main objective for starting your tweet chat is to support your audience and approach them in the right way. To begin the tweet chat, make sure you have 10-15 people in your chat, but later on you can just concentrate on using unique contents to keep the audience engaged. Try to reach the people who are really interested in your service as they will be the main source of your Twitter chat. Also determine the main people in the community and reach them in the right way like address them immediately when a question is raised, and also share a relevant content based on their tweet. There are also special tools that can support in maintaining a perfect chat on Twitter with your relevant customer. The tools can show you important tweets to start a conversation.

Analyze Competitors With Special Strategy


Assessing your competitors is an important part of your business strategy and this is useful when you are struggling to reach the customers. There are special strategies that can be used to assess your competitors for effective social marketing process. First you must decide few things such as whether your business needs social media and if you are using it then which network would be best to use. You must also decide about your profile and the content that needs to be used in your post. Now follow these simple steps to assess your competitors by creating a social media method. Knowing more about your competitor’s can help you to assess their strategy and stay completely different from them so you can attract the customers.

1. Range of your audience- First try to assess your competitor’s social media connection and which network they use to promote their business. You have to do some research by visiting the competitor’s website and also search them in Google. Use the tool like Twitter counter which will help to assess the follower growth of your competitors for 3 months. You can compare the Twitter followers using the tool Wildfire and you will be able to get the number of audience your competitors has on this social media channel.

2. Measure your engagement- This is an important process in assessing your competitor which can be done very easily. To analyze your competitors you can use Twitter Customer Service Analysis Report that will display the complete details about the competitor handles on this platform and you can also see the tweets made by them.

3. Set you profile- Now try to review your competitor’s profile and the way they have been setup. The first thing that must be noticed in the profile is the cover photo which can be used as per your desire based on your social media account. You can either use same photo in your cover page in all the social media channels or even select separate photo for each of them. Next you must look at the description used by the competitors and the contents available in it. Your description must give the best impression about your business and the customers will get attracted only by reading this. Select the tool Rival IQ which can help to get the Twitter bios of your competitors.

4. Link back and analyze content- Those who want to bring back the traffic for their website through social media, try to place the links in the right way. Look for competitors profiles and the places where they have added the link. You can analyze the content which is the last thing that must be done. Try to create the content that can engage with your customer and avoid using the same content on regular basis. There are also few tools that can help to create the most attractive content that you want to post on the social media network.

Increase Your Social Presence For An Event


Most of the brands like to start their own event and would like to attract more people through the social media channel to attend it to make it successful. But to attract the audience through the social media network can be a difficult process for the brands as you must have a good presence. These steps can help you to achieve a good social presence with very less effort based on the event.

1. Use relevant hashtag- You can get into a conversation by using a relevant hasgtag based on the event. Make sure that the hashtag includes all the material related to the event. Make it visible on the website related to the event and use the hashtag to get promoted to the attendees. Also use the same hashtag on your entire conference materials so it gets easily recognized by the people online and offline. You can make your event speakers to use the hashtag in the presentations and reply to the tweets during as well as after the presentation.

2. Using mobile app- Try to create a mobile app related to your business event which must features simple information like map, about the app and schedule of the event. If required you can also update the app with more information like social integrations which will help the event attendees to engage with others attending the event. Most of the users a regularly active on the social media channels through mobile apps only and it is one of the best options to attract more audience to your business event.

3. Set up a command center- Once the event attendees start posting on the different social media platforms, so now you must respond to them more effectively. You can appoint few people to maintain all your social media channels to get more attention to your event. There is no need to worry whether your event is for a small number of people or large, just fix a person who can respond to the audience who interact through the social media channel. By doing this you can easily reach to your fans or followers and support them to be a part of this event.

4. Answer attendee’s questions- This is a very important process as the participants of your event will have more questions related to your business. You can select one of the social media channel like Twitter to address the questions raised by the attendees. Most of the event attendees like to get their questions answered as they would also like to become part of your business event.

5. Use social media as source- Social media network has become a part of many people who like to use it on regular basis and the event attendees would like to be part of the next event through your social media channel. You have to make the work easy for attendees to reach the conversations related to your business event on the social media channel.

Improving Small Business Through Micro-influencers


Twitter has been the best platform for most of the marketers to develop their business whether it is small or big. Especially for the small business that are looking to promote their product on Twitter, there is no need to look for high level influencers as it can be done with micro-influencers. The micro-influencers can be enough for the small businesses to engage with their audience and advertise the products.

1. Micro-influencers in followers- There is no need to go through the entire channel to look for micro-influencers as you can find them among your followers. Promoting your brand through the micro-influential followers will help to gain interest from the social media audience. You will not be putting any special effort to attract the people in purchasing your product if they are part of follower’s base. In case you are trying to reach the influencers out of your follower’s base, then it can be difficult to convince them but you can easily attract your followers as they will have a trust in your Twitter account. To find the micro-influencers among your followers, just send a small tweet with an attractive content to your followers.

2. Reach micro-influencers with hashtags- There are chances that some of your micro-influencers would never have heard anything related to your business. But there is still chances that they will be interested in your product if your reach them in an attractive way.  Do a hashtag research to know what type of influential users will be interested in your products. Then you can just use the related hashtag to find the users who are looking for your products on the social media channel. These influencers will also be interested in having an alliance with your brand if they really like your approach. You can find the perfect hashtag by searching it on a search engine as you can see results based on Twitter as well as other social media channels.

3. Reach to local blogger- As a small business you will be covering a small area in your town, so just look for bloggers who can help to find the relevant micro-influencers for your brand. Make sure that you are working with micro-influencers based in your geographical area as reaching the influencers outside your city will have no effect on your business. Through local bloggers you will be able to reach micro-influencers and engage with the right audience based on your geographical locations.

4. Using BuzzSumo- This is a simple tool that can help you to find the most essential micro-influencers on this platform. With this tool you will be able to look for influencers with the help of specific keywords. You can also see the influencer’s stats in your search results with this tool along with the engagement rate. There are also other similar tools that can help to achieve the same type of results to find micro-influencers, but BuzzSumo has been much effective than other tools.

Tools To Make Social Marketing Process Easy


Many marketers spend more time on the social media to promote their business, but only few people know that they can make their work easy by using few tools. There are few important tools that can be used to save time while marketing your business on the social media platform. You can select any of the following tools based on your requirements and use it for marketing your brand name in various social media channels.

1. Try to streamline posts- This is one of the best tools that can help you to streamline the posts and make you to spend more time creating a to-do list. It is available as both free and premium version that is perfect for all the business organization. In the free version it is possible to manage only single dashboard that helps to schedule the posts and even follow hashtags. You can also look at your social mentions related to your product and even competitors. Sprout Social is another tool that is similar to HootSuite that is a perfect choice for medium business. If you are having team members who are working on the same product, then this tool can make your work easy. It also features one dashboard that can be used to manage your posts and even schedule them on various social media platforms. The next tool is SocialFlow that is also available with the same features as HootSuite and Sprout Social, but there is one difference that is you can manage both free as well as paid contents.

2. Look for brand influencers- Those who are aware of your brand name will start following your social media profile on their own, but others will hesitate slightly. The targeted audience will not always look for information about your product from your company, but they want to get the information from your influencers on the social media channels. So try to interact with influencers so your targeted customers can get engaged with you. There are also tools to do this in the right way such as BuzzSumo which helps you to match particular keywords on Twitter and find the influencers to get engaged. The next tool will be Little Bird that can be used to search for Twitter data using texts and not with number. You can also see influencers from other social media profile as well using this unique tool.

3. Look for your brand mentions- This really an important part of your marketing process on social media. You must assess what the audiences are saying about your brand on the social media platform and also about your competitors. The best tool to do this is known as Mention that is available for free and you can monitor only your brand name mentions on the social media. You can also monitor mentions related to your brand as well as your competitors with this tool and it selects mentions about your social media profile along with blog mentions.

Business Promotion On Social Media For Holidays

Twitter
Running a social media campaign specially for holidays can be interesting as it can improve your sales easily. Most importantly small businesses must be able to keep them busy on the social media platform as it can easily attract more customers. Every business like to see an increase in the sales of their product during the holiday season, so they can use social media to achieve it as the consumer like to see details through it. According to a research, there are special ways that can help to maintain social media presence as well as increase your sales during the holiday season.

1. Increase your business visibility with hashtags- Small business has been able to use the particular hashtag related to their business to attract the customers. Most of the communities like to support local shops that are close to them, so using the hashtags can be the best option. Hashtags are known to be the best option to get connected with the social media users. Most of the social media channels use hashtag with particular keywords to make them a trending topic. The social media content related to the hashtag will be able to cover a number of topics that would improve the sales. Even people will start to follow a particular account if they like the content used in the post. There are lot of social media strategies that can be used attract customers online which can also be available for the holiday season as well. You can also start your own campaign on the social media related to your product which can easily increase your social media presence.

2. Promoting holiday specials on social media- The businesses that have limited resources can use the social media to promote their products. Most of the small business use social media to know what the customers are discussing and get the some idea about promoting their products online. Increasing the brand awareness can be the best option to reach on the social media platform and once your product has reached the people on social media, it can easily generate more sales. There are also other sources that are ahead of the social media to create a brand awareness. So it is always important to look for such media if you are running a small business to attract the customers.

3. Consumers social presence- Most of the report suggest that it is important to have a social presence if you own a small business as many consumers like to see them on the social media channels. There are various social media platform including Twitter, Facebook, etc that can be used by the small business to promote their brand and increase their sales. Both Twitter and Facebook are known to play a vital role for small business to create their presence. Try to maintain one social media account related to your business and it must be able to attract the consumers who maintain a standard social media presence.

Tools To Create Visually Attractive Content

Twitter
Social media is one of the great platforms to engage with your audience only if you follow a proper technique. One of the best methods to reach your social audience is by creating visually attractive content. There are also special tools that can help to create visually good content for reaching your audience. Here you can see the top tools that are used to create nice content for using it in various social media networks.

1. Apester- This is a special digital tool that can be used to create unique contents for various purpose. You can create surveys and even embed them with this tool. It is also possible to conduct personality tests, polls as well as video quizzes in your social media post. You can increased your engagement through all these options even if they fail to share your videos as you will be getting feedback that can be used for future updates. All the features available in this tool can be used very easily by everyone to increase the engagement and it is compatible mostly with popular social media channels including Twitter. Some of the tools are available for free and for advanced features you can get a paid version.

2. Roojoom- With the help of this tool you can curate the content to make it more creative on the social media platform. Using Roojoom you will be able to collect content through online as well as offline sources and make the viewers to see all the contents from one place. The viewers can also share links in the same tool where they are viewing the content.

3. Mapme- Using this tool you can easily get connected with a community on the social media and include it to the map based on the particular topic. This is basically a user-generated tool that has been created mainly for businesses. You can create the map using this tool and share it on the social media platform after adding new places. It is also possible to customize the map as per your wish using the content with different categories. You can make the map visible for your audience on the website as well to create an engagement with the community in a better way.

4. SnapWidget- This is also a much used and popular tool that features visually attractive widgets for websites. It is available as a free version that can be used to personalize your content and add new effects to make it more effective for the viewers to have better engagement. If you want more advanced features, try to purchase a premium version of this tool.

5. Pablo- It is a perfect image tool that is available for free and can be used on various social media networks. There are also a number of images available on this tool and even use your personal images for customization. You can also enter text over the images before uploading it in your social media profile.

New Updates About Twitter Moments

Twitter
Moments from Twitter was expected to attract more people to this social media platform. This feature was introduced by Twitter to deal with its main issues like the non Twitter users find lot of difficulty in understanding it so this can appeal to them easily to increase the user growth. Twitter was expecting to see some success with the introduction of Moments as it was featured within its app. Now it’s been a year since the introduction of Moments by Twitter, but some of the reports suggest that Twitter has failed to see the success with this feature. According to few reports, Twitter has been doing tests to change its Moments feature by replacing it with option that would help them getting more users. There were two tests made by the company to replace this Moments feature.

The first test is where the Moments tab to be replaced with ‘Happening’ tab that will be used mainly to focus on the live video as well as most happening trends. This would become one of the best option if Twitter brings it into effect as will be working along with newly introduced ‘what’s happening now’ Twitter mission statement. It can also help to highlight the live streaming option in Twitter that can be more useful for all its users. The second option is Explore which would have the same feature as Mashable but with a different name. With all the new options, the company will show live and latest coverage on their platform along with other latest advancements in personalizing their user experience. Mainly the Explore tab is expected to be much more useful to the Twitter users according to the report if it is handled in a perfect way. So many new things are happening to make Twitter more attractive for its users which show that Moments feature has failed to attract more people on the social media platform.

Twitter also made an announcement few days back that all its users will be able to create own Moments from now on their social media platform which is really a great option for all the brands and not much for the standard Twitter user. Moments feature is capable of presenting a full screen presentation from the user that would make it really a good option for the brand. Now everyone including the brands can create a perfect content through tweets with Moments, but the question is whether Twitter has delayed the introduction of this feature for all. It would have been a great option if Moments feature was available for brands during its first introduction to make it more interesting. We have to wait and see how Twitter is going to handle Moments in future whether they will replace it with a new feature or there is going to be a new addition to this one. Mainly Moments curation has not been so good and people are not failing to click the Moments tab.

Manage Live Events Through Social Media

Twitter
Live events on the social media are more interesting when compared to the content you post. The people will get more excited if you share a live even through social media and get immediate response from them related to the content. It is possible to get yourself exposed more through the live events and also generate more excitement. There are different ways that can help businesses to manage their social media to get connected with the audience during events. It is no possible to create meaningful connections with the customers by the businesses in the present competitive market. The live events offer a great platform for reaching the right consumers for the brands in a most meaningful way.

1. Sharing events live- Using live broadcasts you can easily make your audience to become part of the live event. The live video broadcast will help the viewer to see something special which they are missing it out at this time. It can also help to increase the number of audience who are watching the live even right now. Use live video try to make the announcement of your activities, guests for the event, giveaways and more information related to the love event. Make sure to provide a valuable content for your viewers and make them engaged with your live content. You can try to plan the broadcast in the final moment of the live event or plan it in advance, but the content of viewing must be valuable for the viewer. The viewers can also be connected easily by offering freebies or conducting Q&A sessions which will keep them engaged.

2. Geotargetting your visitor- This is one of the most powerful tactics that can bring in more engagement from a particular group. It can give more exposure to a brand as well as campaign created by the businesses to bring the right audience to your live event.

3. Tweets- There also brands that convert the tweets as currency and make the viewers to tweet with a hashtag. It is possible to get more impressions and engagements with the help of content mentioning using your hashtags.

4. Planning a search- Once the viewer attend your live event, try to create a chance to get engaged with them through rewards- Instead of giving out the rewards directly for your viewers, try to create a search hunt by adding clues to get to the rewards. This can also add fun to your social media and make the viewers engaged easily. To get more engagement you must try to promote your search leading to your live event.

5. Share the content- Live events can easily create a sense as well as shared interest to your viewers in the community. So try to join the community after creating a perfect content from live event and make sure to share it. Help the attendees to make them share photos from the live event on the social media platform using the hashtag.

Find Best Prospects With Twitter Hashtags

Twitter
Increasing Twitter ROI can be difficult for the users, but it can be done by finding quality prospects. You can also use the Twitter prospects to get important engagements. Twitter is one of the most important social media tool that can be sued to look for relevant audiences and get into valuable conversations. You can also use Twitter hashtags to find your right prospects. Always spend some time to make your audience understand and it will help to known what your prospects is looking for. Now you will be able to address the issues faced by the prospects and build a trust. The following is a simple technique that can help to make use of hashtags like prospecting tool.

1. Look for hashtags- The first thing you have to do is look for relevant hashtags as you will find lot of hashtags in Twitter. This will make it difficult to select the best keyword suitable for using it. The brands will have their own sales representatives and service representatives who can help to select the best hashtag. One of the best ways to select the hashtag is to look for customers and their prospects featuring the same questions as they will also have the same type of niche throughout. Use the search option that is found on top of the homepage in Twitter to find the best keywords. Select the keywords that feature your relevant product name and the same type of keyword can be helpful to find the people with similar products as you are. Make a simple list of commonly referred questions asked by the customers and now you can find the hashtags relevant to this. Just look for relevant conversations which will help you to get direct access with the people to start the engagement.

2. Monitoring the keywords- After finding the list of relevant hashtags, it is time for you to monitor the keywords. Try to look for the keywords that discuss mainly about the issues faced by you. The best ways to look for the prospects is to find out the existing challenges to align the services related to your brand. Pay close attention to the discussion that is being done in Twitter and react to them in a proper way to find the prospects.

3. Get into conversation- The most important ways to find the right value in Twitter is by listening and responding to the conversation. Now you will see relevant conversation in Twitter which can be used to concentrate mainly to provide support and to show your marketing skills. Try to deal with your first engagement in a very delicate way and in case you are too much aggressive with your conversation can lead to bad impression. Make sure that you first three conversations is helpful and create an important value to it. By doing all this it is possible to get into successful engagements and get good ROI with the help of social media platform.